L'Artisan Perfumur

                              Scent A : Passion & desire, sex & lust, raw & physical
                              Scent B : Perfect, sublime love, an interior emotion
                              Scent C : Excitement & fear. Adrenaline & thrill
                              Scent D : Elegant & dignified. Stormy but still

This packaging design has been designed to meet the needs of the scent desires above. After sketching out a few ideas, and making a brain storm of all things that i feel were appropriate to include, i decided upon using a lace texture effect. I think this approach works really well as i feel it meets the correct needs displaying a sense of passion and sophistication. I think using the colour red also gives off a powerful, passionate approach.

This packaging design for L'Artisan perfumer was based around perfection, and subliminal effects. To create this as a visual i felt the best way to display it would be through water. I feel this fits the scents description as water is natural, and in my opinion rather perfect. I chose a blue colour scheme to fit the imagery displayed on my design.

This perfume packaging is some what different to the other 3 i have designed, however i still feel it fits in with the chosen theme, and is complimentary to all of my other designs for this particular company. To display a sense on excitement i decided to use firework imagery which i developed and edited to fit with my running theme. I think this idea is successful as it gives off the correct approach and fits with the guidelines given in the scent description. 

This design is based upon elegance and purity. I decided upon using a silk design for the the main feature of the box packaging as i feel it relates well. When i think of elegance i think of silk, something faultless and pretty. I decided to use the colour pink as i feel it is most appropriate and fitting with the scent description. I used the french word for dignity as i thought it would be relevant to the company and the products they sell with L'Artisian perfumer being a French company.

The magic lantern - Book Cover

This book cover design was originally designed to compliment a children's story book i wrote recently. I took the opportunity to create this book cover as a final outcome to a specific D&AD brief i worked with which was based on designing something in relation to your dream job. A lot of imagination went into this design as i had no specific guidelines, it was based on my skills and personal imaginative approaches. I put a lot of thought into how i would display the cover of my book design as i didn't want to give to much of the story away. I think the use of white typography works quite well will the book cover itself being rather dark, i feel the type stands out, but not to much to over power the imagery which was the approach i was going for. The main type face which i have used for the title of the book and for the spine of the book has a fantasy style to it which i feel compliments my design. Overall i am quite happy with the end result of this design.

This is what my 'The Magic Lantern' book cover would look like in situe, i personally think that it works really well. I am very pleased with the end result as it looks just as i had pictured it before i began designing. I feel that this specific project has really helped with my personal skill development as it shows examples of self directed study and a great use of imagination and techniques.